Manage­ment semi­nar at the Uni­ver­sity of St. Gallen

Senior Management Programme CAS

From manager to leader

Deepen your manage­ment expertise:

In upper manage­ment, you are respon­si­ble for results – stra­te­gic, finan­cial and ope­ra­tio­nal. You review exis­ting stra­te­gies, adapt them as neces­sary and guide your orga­ni­sa­tion through change. Your ability to pro­vide gui­dance, build trust and make an impact is cru­cial. The Senior Manage­ment Pro­gramme streng­thens pre­cis­ely these skills for suc­cessful cor­po­rate management.

regis­tra­tion form
with Andrew Bannon

Content summary 

The pro­gramme tea­ches key skills for effec­tive busi­ness manage­ment and per­so­nal impact. The con­tent is divi­ded into five coor­di­na­ted modules:

Stra­te­gic cor­po­rate manage­ment
Stra­tegy work, posi­tio­ning and deve­lo­p­ment of com­pe­ti­tive advantages.

Busi­ness models & digi­tal trans­for­ma­tion
Ana­ly­sis and fur­ther deve­lo­p­ment of busi­ness models, cus­to­mer insights, stra­te­gic mar­ke­ting and the use of gene­ra­tive AI.

Finance & Per­for­mance
St. Gal­len per­for­mance manage­ment model, finan­cial con­trol and eva­lua­tion of busi­ness models.

Lea­ding change
Plan­ning and imple­men­ta­tion of trans­for­ma­ti­ons, change manage­ment and effec­tive com­mu­ni­ca­tion during change.

Impact through per­so­na­lity (Andrew Bannon)
Self-manage­ment, per­so­nal effec­ti­ve­ness, inner atti­tude and con­sciously deal­ing with obs­ta­cles and resistance.

Your practical benefits 

  • You ana­lyse the stra­te­gi­cally sus­tainable posi­tio­ning of your com­pany in a dyna­mic and vola­tile environment.
  • You opti­mise your value chain and align it locally, natio­nally or globally.
  • You inte­grate digi­tal and plat­form stra­te­gies and deve­lop your busi­ness models around cur­rent topics such as big data and the Inter­net of Things.
  • They apply the St. Gal­len Per­for­mance Manage­ment Model for pro­fes­sio­nal and finan­cial cor­po­rate management.
  • You over­come obs­ta­cles and resis­tance and achieve com­mit­ment to your goals and visions.
  • You lead with cla­rity and per­so­na­lity – and thus pro­vide your employees with guidance.
  • You will gain new insights into effec­tive and meaningful self-manage­ment and deve­lop your per­so­nal impact.

Target group & participants 

  • These semi­nars are aimed at senior manage­ment, inclu­ding spe­cia­lists and executives.
  • work expe­ri­ence: at least 10 years of manage­ment experience
  • age: 45–60 years
  • Num­ber of indus­tries: 15+

Modules & overview of topics 

Andrew Bannon is respon­si­ble for the pro­gramme sec­tion „Impact through per­so­na­lity“(2–4 Novem­ber 2026), con­tri­bu­ting his many years of exper­tise in self-awa­re­ness, per­so­nal change and effec­tive leadership.

Impact through personality (with Andrew Bannon) 

Make a per­so­nal impact: Gain new insights into effec­tive and meaningful self-management.
Streng­then the suc­cess fac­tor of per­so­nal matu­rity which is reflec­ted in your lea­der­ship style and the rela­ti­onships you build.
Examine your own self-imageHow did I become who I believe mys­elf to be?
Come across as authen­tic and a strong lea­der: Under­stan­ding, chan­ging and over­co­ming blocka­ges and resistance.
Deve­lop impact through atti­tude: Depen­dence vs inde­pen­dence, ethics, mora­lity as reflec­ted in ever­y­day reality.
Role as role model/coachBuild your sus­tainable cor­po­rate cul­ture by get­ting per­so­nally invol­ved and taking important design prin­ci­ples into account. 

These addi­tio­nal modu­les are desi­gned by renow­ned pro­fes­sors and expe­ri­en­ced lea­der­ship experts:

Strategic corporate management 

Cor­po­rate Stra­tegy: Use the Stra­te­gic Manage­ment Navi­ga­tor for a holi­stic approach to stra­tegy work.
stra­tegy pro­cessAna­lyse the cur­rent situa­tion and drive for­ward posi­tio­ning and cor­po­rate strategy.
value crea­tionGain insights into meaningful value chains and deve­lop sus­tainable busi­ness models. 

Finance and performance 

St. Gal­len Per­for­mance Manage­ment Model Imple­ment and ope­ra­tio­na­lise your stra­tegy using the balan­ced score­card and stra­tegy map.
Finan­cial manage­mentCon­trol pro­ces­ses with finan­cial tools and stra­te­gic key figu­res and gain grea­ter security.
Finan­cial manage­mentGain insights into the finan­cial manage­ment of busi­ness models.
Finan­cial tar­get sys­tem: Gain cla­rity about the value dri­vers in your 

Business models and digital transformation 

busi­ness model trans­for­ma­tion: Use the Busi­ness Model Navi­ga­tor to ana­lyse your exis­ting busi­ness model and test pos­si­ble adjus­t­ments and innovations.
Review your value pro­po­si­tion: On effec­ti­ve­ness, sus­taina­bi­lity and resilience
Cus­to­mer insight: Use stra­te­gic mar­ke­ting as the key to inno­va­tion suc­cess and focus it on your customers.
Today’s mega trendsDis­co­ver the latest trends in IoT, block­chain and busi­ness intel­li­gence, and learn how to leverage them for your business. 

Leading change 

Lea­ding change: Plan effec­tively and imple­ment change initia­ti­ves suc­cessfully with the help of the Change Map.
Rede­sig­ning pro­ces­ses from a stra­te­gic per­spec­tiveReco­g­nise the typi­cal sym­ptoms of poor pro­cess quality.
Deve­lop a struc­tu­red roll­out logic for your change initia­ti­vesOrchest­rate the stake­hol­ders involved.
Work with crea­tive cont­act set­tings: for mana­ging cri­ti­cal change situations.
Stra­te­gic trans­for­ma­tion and pro­cess pha­ses: Struc­tu­ring change professionally. 

Your practical benefits 

Exclusive locations 

The semi­nars take place in spe­cial loca­ti­ons that offer the ideal con­di­ti­ons for lear­ning and exch­ange thanks to their tran­quil­lity, qua­lity and atmosphere.

The exclu­sive envi­ron­ment pro­mo­tes con­cen­tra­tion, inter­ac­tion and las­ting lear­ning experiences. 

case studies 

With the help of prac­ti­cal case stu­dies, you will deal with com­plex topics from cur­rent indus­try deve­lo­p­ments and ther­eby acquire important tools for ope­ra­ting suc­cessfully in a dyna­mic mar­ket envi­ron­ment. If desi­red, you can also con­tri­bute your own case stu­dies and reflect on them tog­e­ther – for a tar­ge­ted trans­fer to your own practice. 

networking 

You will get to know your peers per­so­nally during joint evening pro­gram­mes. Infor­mal exch­an­ges and dis­cus­sions on cur­rent manage­ment topics will help you estab­lish valuable cross-indus­try cont­acts. You will also become part of the IFB alumni net­work, which pro­mo­tes ongo­ing exch­ange via social media and regu­lar events. 

Compatible architecture 

This cer­ti­fi­cate will be cre­di­ted to the fol­lo­wing pro­gramme at the Uni­ver­sity of St.Gallen:

Exe­cu­tive Mas­ter of Manage­ment & Law (EM ML-HSG) 

speakers 

The CAS Senior Manage­ment Pro­gramme at the Uni­ver­sity of St. Gal­len is sup­ported by a team of top-class lec­tu­r­ers from the Insti­tute of Busi­ness Admi­nis­tra­tion (IFB-HSG). Renow­ned pro­fes­sors and expe­ri­en­ced manage­ment experts com­bine excel­lent aca­de­mic foun­da­ti­ons with many years of inter­na­tio­nal manage­ment practice.

As part of this team for one day of the 16 days, Andrew Bannon brings his exper­tise in self-awa­re­ness, per­so­nal change and effec­tive lea­der­ship to the programme.

Style & Format 

  • Dura­tion approx. 9 months: This includes 16 days of atten­dance at the Uni­ver­sity of St. Gal­len and 3–5 hours of self-study per module. 
  • Lan­guage: Ger­man
  • com­ple­tionCAS (Cer­ti­fi­cate of Advan­ced Stu­dies) in Gene­ral Management
  • expen­sesSee Web­site of the Uni­ver­sity of St. Gal­len. 
  • cre­dit trans­fer: 10 ECTS credits

Dates & locations 

Good to know 

  • cer­ti­fi­cate of atten­danceYou will receive an offi­cial CAS cer­ti­fi­cate from the HSG con­fir­ming your par­ti­ci­pa­tion. You will also be awarded 10 ECTS credits.
  • Regis­tra­tion: Regis­tra­ti­ons can be made at any time via our web­site ifb.unisg.ch. We are also happy to advise you by tele­phone or email. The num­ber of par­ti­ci­pants is limited.
  • Costs: The fees for the pro­gramme include course mate­ri­als, refresh­ments during breaks, lunch and eight evening programmes.
  • tra­vel and accom­mo­da­tion expen­ses Break­fast and din­ner on the day of arri­val are at the par­ti­ci­pants’ expense. Course mate­ri­als will be pro­vi­ded elec­tro­ni­cally via the lear­ning platform.

REGISTRATION 

Please book directly with the Uni­ver­sity of St. Gallen.

5 GOOD REASONS TO PARTICIPATE

  1. Bene­fit from deca­des of excel­lent rese­arch and prac­ti­cal rele­vance in stra­te­gic manage­ment at IFB-HSG.

  2. Receive valuable insights for your manage­ment respon­si­bi­li­ties in the areas of stra­tegy, finance and leadership.

  3. Com­plete this prac­tice-ori­en­ted pro­gramme fle­xi­bly along­side your pro­fes­sio­nal and per­so­nal commitments.

  4. Net­work with exci­ting peers and dis­cuss solu­ti­ons to your spe­ci­fic challenges.
  5. Give your career an extra boost with a glo­bally reco­g­nised cer­ti­fi­cate from the Uni­ver­sity of St.Gallen.
regis­tra­tion form
University of St. Gallen

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